It’s time to renew your membership—payment is due by July 1, 2025.
Renew
Unlock insights that drive change
Step into a space designed for discovery
One session. One connection. Are you ready to experience the Elevate effect?
A small shift can lead to a major transformation. One session, one connection, one insight, that’s the difference between keeping pace and leading the way. CPAs across Michigan are gathering to tackle big challenges, explore bold solutions, and problem-solve together in real time. The event that changes everything is coming– are you ready for it?
View digital brochure
Looking for extra flexibility? You can attend the program online instead. Details for the virtual option can be found here .
OVERNIGHT ACCOMMODATIONSSpecial room rates are available at the Hyatt Place Detroi/Novi . Please call 248-513-4111 and mention the group name MICPA Elevate 2025 to receive our discounted pricing. The cutoff date to make a reservation at our discounted price is May 24, 2025.
PRICING DETAILSRegister early to take advantage of the best price! Please note, discounted pricing is already reflected in the online price. No promo code is needed.Through May 21: $210 MICPA Members/ $360 Non-Members May 22 - June 4: $230 MICPA Members/ $380 Non-MembersJune 5 - June 18: $250 MICPA Members/ $400 Non-Members
Alliance Partner:
Champion Partners:
Program Sponsors:
Supporting Sponsor:
Photo Booth Sponsor:
Networking Reception Sponsor:
Exhibitors:
All CPAs
After registering for this event, you can customize your sessions via 'My Registrations'
Tech Stack: Building Your Best-in-Class PracticeTechnology can make or break a modern accounting practice. Firms stuck with fragmented systems struggle with inefficiency while their competitors deliver seamless CFO insights using integrated tech stacks. This session cuts through the confusion to reveal exactly which tools create the automation, clarity, and client experience that transform standard firms into sought-after Amy Vetter, CPA, CGMA, RYT 500, CSP – CEO, The B³ Method Institute, Cincinnati, OH
09:05 AM - 09:55 AM
A SALTy RetrospectiveReview the latest SALT update and examine the ongoing, and potential upcoming, SALT cases from states across the nation! Learn how potential changes at the Federal level related to the Tax Cuts and Jobs Act may impact taxation at the State level.Jordan Goodman – Partner, Kilpatrick Townsend & Stockton LLP, Chicago, IL
10:25 AM - 11:15 AM
Modern Personalized Investments for RetirementAs new technology reshapes our lives at an unprecedented rate, your approach to investing needs to keep pace. As a fiduciary, you're in charge of leveraging this technology to impact participant outcomes. Are you up to date with the latest trends in personalization and investing?Brian Raymond, AIF, CMFC – Chief Investment Officer, Sentinel Group, Troy
11:25 AM - 12:15 PM
What’s the “Deal” With AI? If artificial intelligence and other technological advances can make business functions more efficient, accurate, fast and creative, then imagine how those tools can transform the art of the deal. Analyze the potential application of AI tools to the deal space, including how to leverage it for marketing, analysis and, crucially, closing better deals. Jamar Cobb-Denard, J.D. – Business Broker, Indiana Business Advisors, Indianapolis, IN
01:05 PM - 01:55 PM
02:05 PM - 02:55 PM
03:25 PM - 04:15 PM
Beyond the Ledger: Building a Stronger Team Through Effective Communication Can something as simple as a personality test eliminate conflict from the workplace? No, but it can make navigating those conflicts less daunting and more productive. Become familiar with the DiSC behavioral framework and understand how adapting communication to different personalities leads to better outcomes in workplace conflicts and other high-stakes situations.George Copeland – Founder and CEO, GMC Consulting, Saginaw
How Accounting Ethics Account for AIAs artificial intelligence reshapes the accounting profession, maintaining ethical standards, accountability and public trust is essential. Discuss the most effective uses of AI as well as potential ethical implications of its deployment to the financial function. Plus, explore potential regulatory action by the SEC and IRS, and determine best AI practices and monitoring strategies.Dorothy J. Danko, CPA, MBA – Accounting Instructor & Accounting Internship Coordinator, Grand Valley State University Seidman College of Business, Grand Rapids
Risky Business: Insufficient Risk AssessmentRisk assessment continues to be an area of growing concern among regulating bodies as frequently changing standards often lead to lagging procedure updates among firms and, ultimately, ongoing deficiencies. Review the common risk assessment errors, including the role of client internal controls, determining audit plan risks and the importance of re-performance. Heather A. Funsch, CPA – Director of Professional Standards, Rehmann, Saginaw Julie B. Killian, CPA– Principal, Rehmann, Troy
Coolest Profession (Update) Around Brings profession news, legislative updates, member benefits and opportunities to you.Bob Doyle – President & CEO, Michigan Associations of CPAs, Troy
05:15 PM - 05:25 PM
05:25 PM - 06:15 PM