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Lessons from Companies That Put Purpose Ahead of Short-Term Profits

by Andrew White | Jun 13, 2016   ()

We have recently seen a number of corporations make decisions that by historical norms would appear to be at odds with what we would expect from leaders of major companies. Consider these three examples:

In 2014 the US healthcare retailer CVS decided to stop selling cigarettes, at an estimated cost of $2 billion, due to it being “the right thing for us to do for our customers and our company to help people on their path to better health,” according to Larry Merlo, CEO. He went on to say “put simply, the sale of tobacco products is inconsistent with our purpose.” Read more.

 

Source: Harvard Business Review

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