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Decision-Makers Speak Out: Content Works Best When It’s Actionable

by CPA Practice Advisor | Aug 11, 2019   ()

In the age of information overload, in-house counsel and C-suite executives are resolute in valuing utility above other content attributes. That these busy decision-makers prioritize actionable information and insights is understandable – but how the two groups define utility is quite different, according to the 2019 State of Digital & Content Marketing Survey, released today.
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Source: CPA Practice Advisor

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