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Do Bookkeepers Really Need a Niche?

Can you have a thriving, profitable bookkeeping business without “niching down”?

 

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Bookkeepers are inundated with offers from coaches and consultants with programs to help us make our businesses better. These coaches offer everything imaginable: marketing advice, sales strategies, pricing help, workflow management – you name it, and someone is offering a program for it.

There is one common theme to nearly all the services offered to us, and that is the importance of specializing in an industry niche. But is focusing on a niche really necessary? Can you have a thriving, profitable bookkeeping business without “niching down”?

Niching your practice

There are many arguments in favor of specializing in an industry. When you specialize in an industry niche you:

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Source: Accounting Web

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