News

Is Branding Just for Large Accounting Firms?

A strategy that can be used by CPA firms of all sizes

 

ideas

What is branding, really? It is often misunderstood and associated with huge dollar investments - or it is thought to be simply redesigning a firm's logo or meant for only large accounting firms. None of this is correct.

Brand development is a strategy that can be used by CPA firms of all sizes because it can accomplish many important objectives simultaneously, such as:

  • increase a firm's visibility in the marketplace;
  • differentiate a firm from its competitors;
  • deliver more consistent messages to clients, contacts, and staff;
  • focus a firm's marketing program;
  • enhance recruiting and retention efforts; and
  • integrate marketing and communications after a merger.

 Full Article

Source: CPA Practice Advisor

 Back to List

2a4019d1-11db-45e2-8b4c-5c5acf4dd488