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by Jean Caragher | Oct 25, 2019
What is branding, really? It is often misunderstood and associated with huge dollar investments - or it is thought to be simply redesigning a firm's logo or meant for only large accounting firms. None of this is correct.
Brand development is a strategy that can be used by CPA firms of all sizes because it can accomplish many important objectives simultaneously, such as:
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Source: CPA Practice Advisor
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