News

The good news for even the smallest firms is that your marketing budget doesn’t need to be huge to have a big impact. Here are five ways to market your services on a small or limited budget:

1. Utilize Hashtags in Social Media Posts

All of the major social media platforms use hashtags: Twitter, Instagram, Pinterest, Facebook, YouTube and even LinkedIn. In case you aren’t familiar with hashtags, they’re a word or group of words after a pound sign (like #taxpro or #accountinghumor). Using the pound sign before the words turns them into a searchable link and allows people to follow a discussion topic.

For example, if you want to see what people said about this year’s Boomer Technology Circles Summit, you can search for #BTCSummit2019 on Twitter or click on a hashtag to see all of the posts that mention the subject in real-time.