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News
Eleven Marketing Tips
for Accounting Firms
by Isaac M. O'Bannon | Jan 15, 2020
Marketing can be challenging for many accounting professionals. First, most accounting and tax pros are not natural salespeople, which is what marketing seems to be. But if you take the approach that sales is only one part of what marketing is for an accounting firm, it can be less daunting. Successful and well-implemented marketing is much broader and involves an entire business relationship that a firm has with a client. This starts when they were a prospect, then evolves over the course of time to include them as a client with recurring business, and ideally grows into a client which the firm serves in numerous ways throughout the year, such as for taxes, business planning, payroll and bookkeeping services.
Full Article
Source:
CPA Practice Advisor
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2021
January
An Easy 3-Step Goal-Setting Plan to Achieve Your Biggest Dreams
Working from (a Holiday) Home
Money Matters: Updating Old School Perspectives
EIDL Receives Facelift Under New Aid Package
Everything New with the PPP Part Deux
DOL Finalizes New Rule on Independent Contractor Classification
How to Choose the Right SOC 2 Auditor
How saying ‘yes’ to everything is curtailing your creative impulses
FASB Clarifies Scope of Recent Reference Rate Reform Guidance
How to train your brain to be more present
U.S. Accounting Standard-Setter Looks to Tackle Controversial Topics in 2021
Six Leadership Tips for 2021
Celebrating 120 Years
2021 Adjusted Expectations
IRS Get My Payment
2020
December
.CPA Readies for Individual CPA Applicants
Federal Stimulus Package Leverages Several Tax Provisions
15 Ways to Maximize Your Productivity & Earnings
Consolidated Appropriations Act, 2021
PPP2 - Ready, Set, Go: An Advisory Checklist for Your Small Business Clients
Everything That Matters About the New PPP
PPP And EIDL Loan Advances And Changes Under New Act
FASB Proposes Accounting Alternative to the Goodwill Triggering Event Assessment for Certain Private Companies and Organizations
The Future of Auditing is Now
This CEO Just Brilliantly Explained How Remote Work Will Change the World by 2030
MICPA Welcomes New Student Members in December
CPA Exam Blueprint Revisions
Finding Emotional Support in Troubling Times
How to Celebrate the Holidays With Your Remote Team
FASB Proposed Accounting Standards Update
Second PPP Appears Inevitable With New Stimulus Bill
Michigan Businesses See New Relief Measures
New Year, New Financial Literacy Priorities
US Millennials In a K-shaped Economy Long Before COVID-19
3 Things That Separate Positive Leaders From Negative Bosses
PCAOB to shake up inspections in 2021
Protecting Your CPA License
2020 Gift Guide for the CPAs in Your Life – Including You!
2021 Tech Outlook: Popular Now, Popular Next and What to Avoid Along the Way
AICPA Demands Swift Action on PPP Deductibility
IRS National Tax Security Awareness Week
PPP Forgiveness: Apply Now Or Wait?
An Evolving Conversation About Mental Health Within the Profession
Your Guide to Supporting Local Business
Preparing CPAs to Discuss the National Debt
Analyzing the Impacts of COVID-19 on Non-Profits
Finding Opportunity Amid Economic Upheaval
November
Tax Planning Strategies for 2020 Year-End
The Effects of Lifestyle Creep & Ways to Manage It
5 Mistakes To Avoid With Retirement Account Beneficiary Selections
GASB Sets Stage for Busy Year
Report Finds Accountants On "Brink Of Change”
Defining and Adapting Your Leadership Style
If You Worked Remotely Due To COVID-19
Election Dissection: Deriving Meaning for the CPA
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Cannabis Gains Ground in Michigan Post-Election
Emotional Intelligence and Where to Get Some
Preparing CPAs to Discuss the Economic Health of the US
Industry divided over SEC auditor independence reforms
FASB Issues Standard That Delays Long-Duration Insurance Guidance
IRS Will Expand Resolution Options To Help With Tax Bills During Covid
MICPA Makes Strides in Virtual Learning
IRS Issues New Payroll Deferral Guidance
Advisory Services
6 Skills Employees Will Need In The Post-Pandemic Workplace
October
FASB Issues Proposal to Clarify Scope of Recent Reference Rate Reform Guidance
IRS Launches A New Form
Nine Surging Fintech Trends To Watch In 2021
Pandemic Scapegoating and the CPA
Cybersecurity Awareness
UAA Model Rules updated to support evolution of CPA licensure
Remote Working Rurthers The Case for Continuous Accounting
12 Workflow Tips to Create a Stronger Virtual Firm
14 Strategies For Building A Strong Culture Among Your Remote Tech Team
MICPA Recognized by Hospice of Michigan in Pinning Ceremony
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Tech Report: Your Disruption Forecast
Michigan Congress Passes Legislation for COVID-19 Liability
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FASB clarifies callable debt securities accounting
2020 Year-End Tax Planning Tips for Businesses & Individuals
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Profession Launches New Restricted Domain
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MICPA Publishes Second Part of COVID-19 Sentiment Survey
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A Cybersecurity Checklist For The New Norm
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Nonfilers Have Until Nov. 21 to Apply for Economic Impact
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Cybersecurity Awareness Month 2020
4 Choices in Life Separate the Doers From the Dreamers
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September
IRS Identity Protection PIN Goes Nationwide
IRS Issues Guidance on CCH Outage
HFA Announces 2020-21 Omnibus Budget
MICPA Announces 2020 Awards
PPP Loan Forgiveness
What Happens When Something Happens to You?
SEC Amends Rules for Whistleblowers
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MICPA Welcomes New 2020-2021 Board Members
MICPA Welcomes New Chair, Frank Maselli
7 Questions to Ask About Transitioning to Remote Work
How CPAs Helped Shape Senate Bill 1035
Wolters Kluwer Offers Letters of Accountability to Taxpayers Stalled by 9/15 CCH Outage
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Scam Letters Make Rounds in Michigan Taxpayer Mailboxes
Four Ways To Overcome Remote Work Stumbling Blocks
Studies Show Remote Work Could Be a Big Plus For Mental Mealth
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MICPA Members Work With MRA On Annual Financial Statement FAQs
Federal Workers Face Payroll Tax Deferment
Sustainability Standards
6 Ways to Streamline Your Company’s Accounting Process
SEC’s Expanded Definition of “Accredited Investor”
Welcome to Remote Work
6 Habits of 'Rebel Leadership'
Whereby Co-founder’s 6 Tips For Nailing Remote Work
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When Firms Aren’t Even Remotely Remote
4 Tax and Financial Planning Tips to Share With Clients
Lessons From The Pandemic On How To Break Down Organizational Silos & Optimize Workforce Potential
How To Manage The Work When You Can’t See People Working
The MICPA Joins AICPA, COST in Letter Urging Congressional Support for State Tax Filing Relief for Remote Workers
The Many Benefits Of Commute-Free Remote Work
August
The 8 Most Commonly Asked Career Questions
Why Your Retirement Account Paperwork Needs To Be Done Right
Creating a Data Culture
IRS Stops Sending Balance-Due Notices
The Rise Of Cybercrime In The Accounting Profession Continues
Whitmer Announces Michigan Will Give An Extra $300 A Week In Unemployment
Tax Assistance Available for Individual & Businesses
Making The Most Of Health Savings Accounts During COVID-19
The CV/Resume Writing Workbook for Accounting Professionals
Top Issues for Not-for-Profits This Year
What Trump’s Payroll-Tax Deferral Could Mean For You
Building Strong Teams In A Remote Work Environment
How To Close The Distance On Remote Work
Treasury: MiABLE Account Holders Increase by More Than 60% in a Year
Accountants Leverage RPA Amid Coronavirus
Executive Order Delays Workers’ Payroll Tax Payments
Trump Orders Extended Jobless Benefits & Payroll Tax Deferral
Employers Added 1.8M Jobs In July
FASB Simplifies Accounting for Convertible Instruments
Small-Business Owners Have Until Aug. 8 to Apply for PPP
How to Make a Financial Plan
Want People to Listen to You in Zoom Meetings?
The 6 Biggest Technology Trends In Accounting & Finance
July
IRS Issues Business Interest Expense Limitation Guidance
Companies Struggling With Lease Accounting Standard
How To Advance Women Into The C-Suite
Addressing Concerns with Senate Bill 40
MI Treasury Provides Options to Late Filers
MICPA Adopts Knowledge Hub to Serve Over 19,000 Members
2020 Most Powerful Women In Accounting
The Average 401(k) Balance By Age, Income Level, Gender, & Industry
Parents’ Work-From-Home Struggles Are Employers’ Problem Too
New AICPA Tool Automates PPP Loan Forgiveness Process
Here’s How To Be That ‘Go-To’ Person On The Job
Taxes, Stocks, and Donations
IRS Reinstates PTIN User Fees
Hiring & Managing Paraprofessionals In The Age Of Remote Work
Accounting Estimates & Disclosures Addressed In New Auditing Standard
7 Ways To Grow Your Accounting Practice
Employers Added 4.8M Jobs In June Despite Coronavirus
$300 Million in Grants Available to Help First Responders
IRS Issues Rules for Net Operating Losses In Consolidated Groups
Art of Accounting: Training Staff Remotely
States Take Aim at People With No Retirement Plan
Trump Signs PPP Extension Bill
How A Remote Work Boom Will Affect Salaries
House Joins Senate In Approving 5-Week PPP Extension
Taxpayers Should File By July 15 Tax Deadline
June
New Study Shows How Employees Can Drastically Improve Their Productivity
6 Do’s & Don’ts When Saving Money During a Crisis
5 Must-Have Tax Tools Before July 15
IRS Expands Relief For Coronavirus-Related Retirement Plan Withdrawals
140K Michigan Unemployment Claims Flagged For Fraud
U.S. Pauses OECD Talks After Expressing Concern Over Digital Tax
How To Become Friends With Your Coworkers While Working Remotely
New PPP Law Changes Since June 5 - The Wild Ride
Financial Strategies For The Next Wave Of COVID-19
New Scholarship Opportunity For CPA Candidates
Rehmann Named Among Best CPA Firms
Considerations Before Reopening Your Office
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GASB Addresses Subscription-Based Tech Arrangements
4 Key COVID-19 Audit Risks for 2020 Year Ends
AICPA Issues Guidance For Forgivable PPP Loans
Secure Your Firm Post-COVID-19
AICPA Is Giving Away Money For You to Take the CPA Exam
CFOs Turning To Flexible Staffing Options In COVID-19 Era
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PPP Forgiveness Changes Coming As Senate Passes House Bill
Do You Run A Small Business That Accepts Crypto?
IASB Issues Amendment To IFRS Standard On Leases
House Votes To Extend Popular Small Business Loan Program
May
Banks, Borrowers Turn to Complex Task of PPP Loan Forgiveness
Finance’s Return To The Office
IAASB Addresses Pandemic Issues In Audit Practice Alert
IRS release latest state-by-state Economic Impact
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Accountants Worry About Losing Clients Amid The Pandemic
What CPAs Should Consider
PPP Loan Forgiveness Timeline May Be Extended
IASB Issues Amendments To IFRS Standards
Business Taxpayers Can Make SUW Payments in June
SBA Releases PPP Forgiveness Form
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Tax Deadline Could be Extended to Sept. 15
House Democrats Introduce $3 Trillion Relief Bill
Working From Home
Automatic Extension for CPA Exam Testing Window
IRS: Three New Credits Available To Many Businesses
How CPAs Can Help Small Businesses Survive The Pandemic
CPA As a Service
Got A Private Student Loan?
How to Clean and Disinfect All Your Gadgets
Seven Auditing Standards Officially Deferred by ASB
IAASB Proposes Modernization of Group Audits Standard
April
The New Economic Landscape
21 Million Taxpayers Delayed Filing Past April 15
The COVID-19 Crisis & The New Era Of The Workplace
Michigan Small Businesses Encouraged to Apply for Second Round PPP Funding
How Audit Must Adapt Amid Coronavirus Challenges
Data Reveals the Truth About Remote Work & Productivity
Guidance Sought On Employee Retention Credit
SAVING THE PLANET World Earth Day 2020
How to Be a Great Remote Manager
Call for Federal Action on Additional SBA Forgivable Loans
4 Free Resources For Small Businesses
MI Treasury Guidance on State Tax Filing Extension
Changes in the CPA M&A World Post-Coronavirus
Drafting a Remote Work Policy
MI Treasury Waives April SUW Penalties & Interest
FASB Issues Q&As to Clarify Accounting Issues
IRS extends more tax deadlines to cover individuals
IRS urges taxpayers to use electronic options
CFOs Plan To Shift Employees To Remote Work
MICPA Partnering to Help Small Businesses in Michigan
MICPA, SBAM and Government Rally for MI Businesses
The Ultimate Small Business Work From Home Guide
In the Case of PPP Applications, Time is of the Essence
CFOs Steering Companies Through COVID-19
MEDC And US Treasury Rush To Aid Small Businesses
Welcome To April, Financial Literacy Month!
PPP Applicants Should Use Gross Payroll Approach
Social Security Recipients & Economic Impact Payments
10 Ways To Immunize Your Firm During A Crisis
March
MICPA Member Alert – Governor Issues Executive Order
Scammers Lure Tax Pros With New Phishing Scheme
Getting People Engaged During The Coronavirus Outbreak
Governor Announces State Tax Deadline Extended
List Of Coronavirus Small Business Relief Programs
IRS Releases Tax Filing Extension FAQ, And More
20 Tips for Working From Home
Would You Know What To Do If You're Involved In A Litigation?
Bank-centric Accounting Rule Makes Insurers Hike Loss Reserves
SEC Rolls Back Audit Requirements For Smaller Companies’ Internal Controls
Proactive Strategies To Ensure Ethical Internal Investigations
Calming Clients’ Fears During the Coronavirus Outbreak
What Do CEOs Want From Their CFOs
Accrual Accounting On The Rise Among Governments Worldwide
Don't Keep A Balance In Your Venmo Account
The IR Framework Revision: Inspiring Better Integrated Reporting
For CFOs It’s Not Enough To Do The Right Thing, You Must Be Seen Doing It
Appreciating The Accountants
Accounting Profession Leaders Call For Action Against Climate Change
February
Small Businesses Retain Workers With Wellness Perks
Are You Ready For Generation Z?
CPAs Need To Watch These Health Care Pricing Rules
New GASB Standard Addresses
Here’s Your Open Thread For The First CPA Exam Score Release Of Q1 2020
Tax Court Puts Up Roadblock To Travel Deduction
New Study Underscores The Top Digital Trends Changing The CFO Role Today
Don't Be Fooled By These C Corp. Fairy Tales
SALT: A Look Back And A Look Ahead
The SECURE Act Is Changing Retirement For Many
IESBA proposes ethics guidance on objectivity of engagement quality reviewers
3 Ways to Get Free Publicity and Media Mentions for Your Business
How the New Tax Laws Affect Tax Exempt Organizations
How to maximize your credit score
How to Find the Best CPA or Tax Accountant Near You
Keeping a virtual team on track
January
11 Self-made Millionaires
The World is Drowning in Debt
How International Auditing Rules Are Shaping Standards in the U.S.
AICPA wants more clarity on Sec. 465 reporting relief for S corps
What interest rates dating back to 1311 tell us about today’s global economy
The Standard Deduction Will Be a Little Bit Bigger In 2020
Monetize clients while building their value
Warren Buffett Says All Successful People Have This 1 Rare Thing in Common
IRS: Don’t be victim to "ghost" tax return preparers
IRS improves online Withholding Estimator
Treasury:
America’s CFOs Are Warning Of A Recession.
Social Security is Now Just a Year Away From This Scary Milestone
Andrew Brisbo to Speak at MICPA Cannabis Summit
The Outlook of Finance
The Student Loan Forgiveness Tax Bomb
Eleven Marketing Tips
5 Facts About the Earned Income Tax Credit
New California Internet Rules
GASB 87:
Seven Security Incidents
Strategies to Reduce the Costs of Aging in Place
Employment Law Changes For 2020:
SEC proposes updating auditor independence rules
2019
December
New Spending Bill Passes!
Interest Rates
Interest Rates Remain the Same for the First Quarter of 2020
PCAOB’s 2020 Inspection Focus and Audit Quality
PCAOB’s 2020 Inspection Focus and Audit Quality Tips Revealed
Should You Offer Larger Accounting Solutions as Your Niche?
Should You Offer Larger Accounting Solutions as Your Niche?
Surviving an economic downturn
Dec. 31 Deadline for Most Retirees to Take Required Minimum Distributions
America’s Top Recommended Tax And Accounting Firms
The Secret Life of the Santa Claus Gig Economy
Prevent Cyberattacks at Your CPA Firm with These Five Controls
Major Research Study Embraces One-Person Businesses As Part Of The Entrepreneurial Ecosystem
New Standard Adds Flexibility for Agreed-Upon Procedures
Jan. 31 Filing Deadline Remains for Employer Forms
Per-Diem Method Clarified in Light of TCJA Changes
Cybersecurity Best Practices for the C-Suite
Tax Strategy: Compliance on Virtual Currency Transactions
The Roth IRA As The Perfect Post-College Starter Account
Get Ready for Taxes
November
Time Management Strategies for CPAs
How to Vet New Software for Your Firm
IRS Reminds Tax Professionals of Tasks
Nominations Open
The Freelance Revolution Is Here
Money Is Changing
New opportunities for firms in SOC reporting
What Happens To My Bitcoin When I Die?
IRS commissioner seeks to enhance taxpayer contacts, target enforcement
Get Ready for Taxes:
What Accounting Professionals Should Know About Bonds
The tech trends we’ll see in 2020 and beyond
Experts Address the Most Pressing Automation Questions
Cryptocurrency and Money Laundering
How audit committees can improve disclosure
401(k) contribution limit increases
October
Lease accounting: Keep pushing ahead
5 Ways to Market Your Services on a Small Budget
How Pressure Can Strengthen or Weaken an Accounting Firm
Why You Should Ensure Your Name is Correct on Your Tax Return
Is Branding Just for Large Accounting Firms?
TIGTA outlines IRS challenges for 2020
How CPAs Can Convert to Operational Intelligence
Cryptocurrency Tax Treatment Clarified
Five Machine Learning Applications for the Back Office
Survey Looks at Popularity of Wellness Benefits Among Employers, Staff
Data Holds the Answer, but Finance Finds It
3 Smart Ways to Save for College
MICPA President and CEO Peggy Dzierzawski
How the Cloud is Turning Finance into an Engine of Insight
4 Tax Pitfalls High Net Worth Clients Should Avoid
How the Cloud is Turning Finance into an Engine of Insight
Do Bookkeepers Really Need a Niche?
Children’s average allowance in 2019: $120 a month
Finance Leaders Drive Performance in These Three Areas
Oct. 15 is Deadline for Extended Tax Returns: IRS Offers Payment Options
New Tax Gap Estimates: Compliance Rates Remain Substantially Unchanged
A New Path for Private Companies With VIEs
The Opportunity for CPAs in Cybersecurity Breaches
Become a Peer Reviewer
Study Backs Firms Providing Audit and Non-Audit Service
Why Client Board Meetings Matter
IRS Safe Harbor Rules Allow Rental Real Estate to Qualify as Business for Business Income Deduction
Was Your Database Hacked? Here's What to Do.
Critical audit matters: What firms are reporting
AICPA Seeks Guidance on Adjustments for Conversions
The 2019 Top Influencers Announced
Tax Law Means Big Accounting Changes
Hidden in plain sight: Accounting for embedded leases