News

Regardless of your title, industry or territory, most of us could use more positive exposure. Getting media mentions builds credibility, increases your favorable exposure online and adds extra luster to your brand. Who wouldn’t want these benefits?

Related: 4 Easy Ways to Get Publicity for Your Business

For those seeking more visibility and exposure, there are three simple, surefire ways to secure coverage that will elevate you above the competition:

1. Write an article

Writing an article is a great way for an entrepreneur to demonstrate expertise while also keeping in control of the message. The article topic could pertain to an industry trend or news story, share a how-to approach, or discuss a fresh perspective on a problem. Take a cue from major bestsellers and employ grandiose, attention-getting titles like Think and Grow Rich, The Seven Habits of Highly Effective People and The Five Love Languages — and be sure to deliver the information and insights that can help your audience. Think of your piece as a solution to a burning problem. It could also clarify a major misconception, or provide a futuristic outlook on the industry. Your article should be informative, factual, and include relevant statistics and lively examples. Conclude with takeaways for the reader.