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Managing your CPA firm through any crisis requires thoughtfulness, sensitivity and patience — qualities that may not seem practical or even possible during this time of the COVID-19 global pandemic. After all, our social, business and regulatory landscapes seem to change daily if not hourly.

These are certainly challenging times for us all. While we don’t know when or how this crisis will end, it is crucial that we don’t veer away from making good, solid business decisions.

Budgets still need to be used and complied with. People making great contributions still need to be rewarded and recognized. Good ideas should still be applauded. Maintaining firm culture and team inspiration is more important than ever, especially since few if any people will be together physically. Host virtual staff meetings, lunches and happy hours to keep team members engaged.