Creating & Preserving a Successful Remote Company Culture



The way we work took a sudden shift earlier this year. Almost overnight, culture changed and has become more important than ever in the remote and hybrid working environment many companies and employees now find themselves in. It determines engagement, motivation, how colleagues communicate and collaborate virtually and thrive. Without a strong culture, business agility and innovation are hampered, standing in the way of effective customer service and business success. But what should a strong company culture look like and how can it be sustained remotely?

Components of a successful culture

Every organisations’ culture is unique, reflecting the shared values and beliefs, behaviours and practices that make up the organisational identity, aligned behind the corporate vision and priorities. All successful company cultures will have several traits in common: trust/integrity, communication transparency, diversity, fairness and respect, agility, and customer centricity.

  • Trust based leadership and employee empowerment

The employer-employee relationship is at the heart of a healthy company culture and employee satisfaction. Highly engaged employees and teams show 21% greater profitability according to research by Gallup. To build these relationships, business leaders must enable employees to do their jobs well and demonstrate that they trust them to deliver results, moving away from micro-management and instead providing them with the space and resources that will empower them to deliver and be creative. Giving employees autonomy is a key way leaders can demonstrate their values to staff and ensure agile performance, this also comes with accountability for the expected results.

  • Leadership transparency

Leaders must also earn their employees’ trust in return, ensuring they demonstrate their integrity, and remain regularly visible and transparent in their decision making. For example, by establishing an open dialogue forum (“Ask Me Anything”) whereby employees can ask questions about the business, including how it’s performing. This generates a culture of openness and inclusion and ensures employees can actually see and understand how their work aligns to outcomes and company results.

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Source: HRnews

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