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The pandemic pushed us all to our limits.  The uncertainty surrounding life & business and the need to pivot at a moments’ notice forced us to react. 

Reactive leadership is driven by fear.  We’re operating and behaving so as to avoid fear and discomfort, and there was a plenty of that going around! 

But this wasn’t new during the pandemic; chances are, you were leading from fear long before COVID-19 made an entrance.

Leading from fear can still get results, though they’re limited.  It’s costing you money, time, productivity, happiness and likely, even staff.

Reactive leadership might have you:

• Hesitating to raise your fees for fear of losing clients.
• Saying yes to clients who aren’t a good fit.
• Resisting creating a niche so that you can keep the possibility of serving a wide group.
• Worrying about staff productivity when they’re working remotely.
• Avoiding difficult conversations with staff, co-workers and clients.
• Putting out fires (reacting) vs. working intentionally to drive your business forward.

By leading from purpose, new possibilities are available to you.  You have a clear vision of where your business is headed and practice declaring a desired result and taking steps to fulfill on it.  Purposeful leadership unleashes results that aren’t possible from a reactive place.

When you lead from purpose, you:

• Take necessary steps to get closer to that vision.
• Charge what you’re worth and know that it won’t work for everyone.
• Are willing to say ‘no’ to work that doesn’t suit you.
• Practice trusting- yourself, others, and the process.
• Are proactive in having difficult conversations that move you forward.

One gift of the pandemic for many leaders is that it has highlighted growth areas and opportunities to improve that were not clear before.  Now is the time to reflect, evaluate the type of leader you want to be, and take steps to leading from purpose.

Discover more about what it takes to lead in today’s business and accounting world with Erin Daiber in her session Leadership Tests and Triumphs: Leading in a Pandemic and Beyond at Elevate. Register now!