Because there ain't no mountain high enough...for you, that is. This year we're bring more solutions to increase the resilience of CPAs, their organizations, and clients.
Overnight Accommodations
Special room rates are available
at the Hyatt Place Detroit/Novi by calling 248-513-4111. When calling to reserve
your room, please let hotel reservations know that you are with the Michigan
Association of CPAs and would like to reserve a room under the MICPA Elevate
Room Block. Space is limited and the cutoff to make your reservation at the
group rate is June 3, 2022.
Looking for extra flexibility? You can attend the program virtually, too. Click here for details on the virtual option.
PRICING
DETAILS
Register early to take advantage
of the best price! Please note, discounted pricing is already reflected in the
online price. No promo code is needed.
Through May 26: $180 MICPA Members/
$330 Non-Members
May 27 - June 9: $200 MICPA Members/ $350
Non-Members
June 10 - June 23: $220 MICPA Members/ $370
Non-Members
Thank You to our Presenting Partners:
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Thank You to our Program Partners:
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Thank You to our Lunch Hour Partner:
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All CPAs
After registering for this event, you can customize your sessions via 'My Registrations'
09:00 AM - 09:50 AM
Building an Ethical Culture: Moving from “What”
to WHY?
Webster’s defines ethics as, “…the discipline dealing with
what is good and bad and with moral duty and obligation…” but why is
ethics important to your workforce and workplace culture?
Employees need to
not only define and apply ethical standards but to understand the WHY behind
them, in order to shift their thinking to the personal importance of ethics and
the growth benefits that being an ethical leader offers both inside and outside
the organization.
Clare Levison, CPA, CGMA –
Owner, Inspired Responsibility, Blacksburg, VA
Focus Power Ups
Ring, ping, knock-
distractions are everywhere demanding your attention. How do you keep them at
bay, keep up at work and still have time for what matters to you? The solution
is enacting the right tech guardrails and habits to help you be more present,
engage with purpose and gain the concentration you need to find your
focus!
Marcey Rader – Founder, RaderCo, Raleigh,
NC
10:20 AM - 11:10 AM
11:20 AM - 12:10 PM
Break the Status Quo and Unleash Your Advisory
Potential
Have you been
thinking about expanding your role or practice into advisory by offering
recommendations, options and strategies to assist businesses and owners to
achieve their financial and operational goals? Let’s discuss growth from
mindset, process and scaling to expectations and client relationships so that you have
a framework to take the next step.
Mucki
Sobania – Senior Solutions Consultant in the Tax Professionals,
Thomson Reuters, Ann Arbor
IRS & the State of Michigan Tax
Resolution
Receiving a bill or
official notice from the IRS can be a daunting experience, especially for those
inexperienced with navigating the agency's many departments and points of
contact. Review the nuances of the IRS collection functions, from installment
plans to making innocent spouse claims, and determine when it is appropriate to interact with a
revenue officer versus the automated collection systems (ACS).
Lawrence
Levy – President & CEO, Levy & Associates,
Southfield
The Gig Economy: What You and Your Clients Need
to Know
“Freelancers, contractors and other forms of contingent
workers have become a part of the business landscape.” (FORBES). Leveraging a
contingent workforce can be a powerful way to adapt to fluctuating talent
demands and an ever-changing marketplace. As companies look for agility and cost
savings during turbulent times and business recovery, it’s more critical than
ever before to understand both the benefits and impacts of utilizing an extended
workforce (including independent contractors, 1099s and freelancers). As a
strategic advisor, you can help your clients evaluate the use of contingent
labor to drive business results, while also shining a light on the rogue spend
and compliance issues that may already exist. In this presentation, we’ll
discuss the trends and the ways your clients can leverage technology to harness
the power of the gig economy.
Anirudh Srinivasraghavan –
Senior Director, Strategy & Partnerships WorkMarket, an ADP
Company
01:10 PM - 02:00 PM
The Future of Accounting: What Will Your
Organization Look Like 2027?
We discuss the future of the accounting
profession and how it will likely evolve by 2027. With business changing
exponentially, to remain relevant accountants and their organizational cultures
must adapt too. From a shift in focus from generating numbers to… you’ll have to
join us to find out.
Curt Quickel, CPA, MBA – Owner,
Curtis J. Quickel, CPA, Fayetteville, AR
Why CPAs Must Secure Their Own Mask While
Assisting Their Clients
Like other industries,
the accounting profession was caught off guard by the 2020 global pandemic. As
clients required assistance with the Cares Act and PPP loans, CPAs’ heroic-like
efforts were tantamount to being first financial responders. Meanwhile, as work
shifted from client sites to work-from-home environments, extended hours for
accountants led to burnout and many unexpected resignations. Going forward, how
do CPAs and the profession mindfully balance external and internal
needs?Lisa Howze, CPA – Founder and CEO, The Lisa Howze
Experience, LLC, Detroit
02:10 PM - 03:00 PM
Why Human Nature is a Failed Investor – Recognize
the Signs to Help Clients (CFP)
Investing, on the surface, is a simple concept, yet the
moving parts that transpire between making an investment and yielding the result
are anything but. Because investor behaviors are often influenced by emotion,
those emotions define long-term investment performance. Find out why human
nature is a failed investor and
uncover the five characteristics that comprise the anatomy of investor
returns.
Lou Melone, CFP – Managing Partner, Melone
Private Wealth, Auburn Hills
03:10 PM - 04:00 PM
Can Practice Management Tech Unclunk Your Firm?
In today’s environment, no one wants to be left behind whether that
is seeking out and retaining top talent or in managing and adding clients. Can
practice management software add to your arsenal on this front, effectively
‘unclunking’ processes, streamlining workflow, and automating tasks that make it
easier for both clients and your team? Find out.
Michael
Nguyen – Mid-Market Account
Executive, Canopy, Lehi, Utah
Tax Implications of Cryptocurrency
(Double Session Continued) (CFP, EA)
Get ready for an overview of blockchain
and the tax implications of cryptocurrency transactions. The IRS has provided
some recent guidance, but potentially conflicting pronouncements by other
regulatory agencies have created uncertainty on reporting issues. We help the
practitioner understand when a taxable transaction has occurred, what reports to
file to satisfy IRS requirements, and identify tax traps for the
unwary.
Allison McLeod, LL.M., CPA – Owner, Allison M
Mcleod, LL.M, CPA A PLLC, Denton, TX
04:10 PM - 05:00 PM