Small Firm Practitioners Conference

We simply don’t have another event like this one.

Meet for some quality peer-to-peer conversations and experience exchanges. Connections are vital to this business so don’t miss this chance to create them.

“If you're a small firm practitioner, you wear two hats: one as a CPA and one as a business owner. This conference helps you step back and focus on running your practice with intention. It’s not just about technical updates, it's about finding community, sharing ideas, and learning how to build a firm that supports the life and career you want. You really can’t afford to miss it.”

— Chris Picciurro, CPA, MBA, PFS, ARA, Co Founder of Integrated CPA Group and Founder of the Monthly Recurring Revenue Institute

Small Firm Practitioners Conference 2025

48th Annual Small Firm Practitioners Conference

Small firms, big ideas. Get ready to brainstorm with your professional peers, friends and colleagues about how to overcome today’s biggest challenges. Our objective: to facilitate a meaningful exchange of ideas that address real world problems, surprises and paths to success, while attendees forge new connections vital to their profession.

Discounted pricing is already reflected in the online price. No promo code is needed.

Examine current and emerging accounting profession trends.
Discover how the MICPA assists with licensure and/or client concerns.
Consider the benefits of MICPA membership and how to get the most from it.
Enhance your presence within the profession.

Examine the practitioner’s leadership role in shaping client relationships, including communication strategies and service boundaries.
Evaluate recent Michigan Treasury developments, including unclaimed property updates, flow-through entity tax changes, and decoupling guidance.
Apply data storytelling techniques to translate financial reports, KPIs, and forecasts into actionable client insights.

Identify practical AI applications within accounting workflows and evaluate strategies to achieve measurable return on investment.
Analyze the impact of private equity investment on independence, control, and firm strategy while assessing alternative growth opportunities.
Examine federal tax rules for gambling income and losses, including reporting requirements, key forms, and emerging issues in online betting.

Overnight Accommodations

Overnight accommodations are available at the Bavarian Inn Lodge in Frankenmuth. To take advantage of the special group rate, please reserve your room by calling 1.855.652.7200 and mention the MICPA.

Special Group Rate is available based on hotel availability as our room block has expired.

Guests staying overnight at the Bavarian Inn Lodge receive 4 complimentary passes to the Bavarian Blast Waterpark.

Snapsight, the latest in AI-powered event technology. Capture real-time summaries, key takeaways and dynamic idea cloud visualizations as session conversations unfold. You can stay focused on the discussion while accessing valuable session insights throughout the conference and long after it ends.

We are proud to host Jackets for Jobs at this year’s event, whose mission is to provide career clothing and employment etiquette training to job seekers. Bring your gently used business attire (clean, pressed, and on a hanger) to the event and donate it at their table, or make a monetary contribution.

MICPA Signature Event